The Suzuki Motor Corporation was first known in the industry of transportation for its classic motorcycles and bikes. And because of this, the company has targeted using these very popular means of transportation for the launch of the company’s cars and vehicles.
This week, the company would be launching commercials and advertisements that are actually marketing and selling Suzuki vehicles that have been scheduled to be launch this fall. The list of Suzuki cars and vehicles include the Suzuki XL7 crossover, the Grand Vitara sport utility vehicle, and the Suzuki SX4 crossover. And when you do get to view these four commercial ads on the new Suzuki autos in their entire Suzuki auto parts glamour, you would find that in between, there are also quick glimpses of the company’s motorcycle heritage. These ads last for thirty seconds.
It was Colby and Partners of Brea, California who is the brain behind such a campaign. And this organization does claim that they have much the Suzuki campaign as such as to be able to help the company gain more income by using the much popular, better trusted, and highly esteemed Suzuki motorcycle range as the base and foundation. They do believe that by doing such, customers would be able to familiarize themselves with the products and with the kind of quality that the Suzuki motorbikes held. The organization does further believe that their campaign tactic would make the customers believe that the motorcycles and the vehicles all are the best in the industry.
Four commercial campaigns have been produced by Colby and Partners and each last for thirty seconds. One campaign has been given to each new vehicle model and the fourth one is an advertisement that shows off all three. One of these is the one entitled “Tunnel” wherein you will see a Suzuki GSX-R motorcycle zooming through a road on a mountain and enters a tunnel. What would catch your attention would be the voiceover that says, “Are our cars as much fun as our bikes?” And after that long dark tunnel, the next thing you would see would be a Suzuki SX4 which then enters another tunnel which exits the tunnel as a Grand Vitara. The same thing happens and you would find a Suzuki XL7 in the end.
Source: motocycles.net
